If your web site was down right now, how long would it take for you to notice? How long would it take before it is back up and running again? When your web site is down, you lose credibility, goodwill, customers, or donors.
Why Every Company Is A Media Company
In the mid-fifteenth century, a German goldsmith became the first European to make practical use of movable type.* The implications of Johannes Gutenberg’s technological advance were world-changing. For the first time a Bible could be produced that cost just 30 florins. Printing presses soon spread across the continent, often run by Gutenberg’s countrymen. Scholars say [...]
Marketing at the Speed of Light
For hundreds of millions of consumers and businesses around the globe, the Internet has now become the primary window on the world. With each day that passes, the way your brand is managed in the online space becomes more and more important. To make the challenge even more interesting, Internet marketing is changing at an [...]
Measure. Tweak. Repeat.
Lord Kelvin insisted “If it cannot be measured, it cannot be improved,” a view that might be dismissed as axiomatic but for the fact that so few practitioners who seek to improve their web presence go to the trouble to measure it in a clear-eyed, robust fashion.
