Agile Brands
Web Design, Social Media, SEO, Internet Marketing, Advertising | Agile Brands, LLC. Birmingham, AL
This magazine site earned a Best Industry Website Award from the Numismatic Literary Guild at the American Numismatic Association Convention in Boston in 2010.
It features news about the “Hobby of Kings” alongside information of value to those who attend Whitman’s five major coin and collectibles expos each year: from auction prices realized, to activities for young numismatists, to the best place to make dinner reservations in Philadelphia.
When a responsible developer wanted nothing more than to re-develop an aging shopping center and apartments in the architecturally distinctive Birmingham, Alabama suburb of Mountain Brook, it soon found itself embroiled in controversy. Working in association with public affairs firm Stephen Bradley & Associates, we created an advocacy site that refuted erroneous claims with a reasonable, fact-based message.
The outcome: a 4-1 vote in favor of the developer’s Planned Unit Development (PUD) Application.
Smiths Machine LLC (an Inc. 5000 company) employs over 100 highly skilled workers who provide the kind of state-of-the-art precision and quality that customers in the defense, aerospace and medical industries demand.
Though physically located away from traditional manufacturing corridors, Smiths Machine uses its Web presence to connect with customers, vendors and prospective employees.
This innovative children’s publisher needed a microsite to validate activation codes for its cause-related marketing promotion benefiting The Salvation Army.
Agile Brands created a site that met and exceeded expectations, by reliably validating promotional codes while also including a Portable Document Format (pdf) viewer for their seasonal catalogs.
When America’s oldest and most respected numismatic auction house wanted to enhance its Email marketing effort, Agile Brands created messages in a variety of formats designed to provide genuine value to recipients.
Emails offer news digest from the world of coin and currency collecting, scholarly descriptions of remarkable lots in upcoming auctions and insights from the finest group of numismatic experts ever assembled under one roof.
This committed non-profit group has made remarkable strides toward reducing the prostitution of children in Georgia. Working with law enforcement, legislators, celebrities and philanthropists, A Future. Not A Past. created awareness around the issue, educated decision-makers and galvanized support where and when it was needed most.
For the nation’s oldest and best numismatic auction house, Agile Brands created a magazine site that features the latest news regarding the world of numismatics, as well as noteworthy lots from future Stack’s auctions.
The web presence is a critical part of a larger communication strategy that includes traditional media, Email marketing and branding.
When a massive earthquake struck an already impoverished Haiti, an Atlanta philanthropist who was himself an amputee swung into action. One of his first calls was to Agile Brands.
The website we deployed in four days helped achieve buy-in from major coalition partners, including leading prosthesis manufacturers, Albert Schweitzer Hospital and the Catholic Medical Mission Board.
Efforts are now being coordinated by The Hangar Ivan R. Sabel Foundation
Working closely with the Whitman Team, Agile Brands curates content of interest to numismatists and coin dealers and posts it to WhitmanCoin on Facebook.
As the online community has steadily grown, more and more interactions occur between the brand and its fans. Collectors also come together around subjects of interest, with the brand acting as a catalyst–not unlike the role it plays in the hobby as a whole.
When White Rock Quarries purchased land for a new quarry in Shelby County, Alabama it encountered initial opposition from area residents and some public officials. VincentHills.info was designed to share scientific facts regarding the extraordinary safeguards for quality of life that White Rock had committed to put in place.
Part of a larger advocacy campaign conducted with Stephen Bradley & Associates, the site helped achieve the desired result, a unanimous vote by the Zoning Commission, ratified by the Town Council.
Every business has measurable business goals it needs to achieve. For Stack’s Rare Coins a number of metrics are important: new consignments, traffic to the website, registrations for upcoming auctions and, naturally, bidders when the hammer falls.
Our approach makes extensive use of A/B testing and other techniques to optimize Email marketing for key objectives and, thereby, helps Stack’s continue to do what it’s done well for 75 years–deliver value to its clients. And the statistics from every one of the dozens of Email messages is scrutinized for meaning in endless cycles of Measure, Tweak, Repeat.
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