Generating Earned Media for a $10 Million Coin

Generating Earned Media for a $10 Million Coin

When our client, Stack’s Bowers Galleries was set to auction one of the most remarkable coins in the history of numismatics, we helped them garner attention from major traditional media outlets, including Bloomberg TV, Reuters, CNN and CNBC.

The result: the 1794 Flowing Hair silver dollar broke all previous records, selling for $10,016,875, and The Cardinal Collection of which it was a part accounted for $27 million in total sales.

In this clip, numismatic expert and Stack’s Bowers Chairman Emeritus Q. David Bowers talks about the coin on Bloomberg TV.

View Q. David Bowers’ interview on Bloomberg News.

Whitman News Site: Covering the World of Collectibles

Whitman News Site: Covering the World of Collectibles

As the world’s leading provider of numismatic books and supplies, Whitman Publishing is a natural curator of content covering the entire range of coin and currency collecting, as well as medals, tokens and other collectibles.  When Whitman needed a single site to serve as a news hub for the numismatic community, they turned to Agile Brands.

We created a dynamic, news magazine style site built from the ground up with search engine optimization in mind. The highly optimized site we created and maintain for them as become a favorite of collectors around the globe. Agile Brands co-founder, Guy McCullough, also provided media relations services for sister company, Whitman Coin & Collectibles Expo, generating hundreds of thousands of impressions for the largest for-profit coin show in North America.

 

 

Showcasing a Leading Law Firm on the Gulf Coast: Luther, Collier, Hodges, Cash LLP

Showcasing a Leading Law Firm on the Gulf Coast: Luther, Collier, Hodges, Cash LLP

A leading insurance defense firm in Mobile, Alabama and Pensacola, Florida, Luther, Collier, Hodges & Cash, LLP serves clients throughout the Gulf Coast and enjoys Martindale Hubble’s highest AV rating.

Agile Brands created a site for the firm that provides pertinent information about the firms lawyers, practice areas and career opportunities, in a way that reflects the unique flavor of their service area. A 24-hour Emergency Response Team link helps current and prospective clients connect with attorneys at the time they need it most.

Luther, Collier, Hodges, Cash – Lawyers serving Mobile, AL; Florida; Mississippi

The Gray Group, Leaders in Benefits, Cost Containment and Employee Well-Being

The Gray Group, Leaders in Benefits, Cost Containment and Employee Well-Being

The Gray Group provides its clients with the latest, most innovative solutions to benefits, cost containment and employee well-being.

To convey their creative approach to problem solving and the extraordinary level of personal service they provide, they needed a website that conveyed essential information about the firm, as well as the latest industry trends. Agile Brands created a site that  focused on group benefits, consulting and health care reform updates, as well as an insurance exchange portal.

Like  all of our sites, it is designed to gain and keep the attention of search engines like Google and Bing through frequent updates with quality content.

Visit Gray-Group.com

McMillan Mediation: Building Awareness for  New Legal Mediation Practice

McMillan Mediation: Building Awareness for New Legal Mediation Practice

When former Alabama Lt. Governor George McMillan began a new mediation practice, his firm needed a web site that could gain search engine traction rapidly, so attorneys who are seeking mediation firms for cases they are handling would have an awareness of the firm and its approach to mediation.

Within less than two months of launching, the site was the third entry on page one in Google’s search engine results page, as well as the first page of Bing.

Visit McMillan Mediation – Birmingham, AL

Educating Stakeholders to the Importance of a Cleaner Cahaba

Educating Stakeholders to the Importance of a Cleaner Cahaba

When SouthWest Water Company made improvements of more than $9 million to their North Shelby Wastewater Treatment Plant, they needed a way to convey the information to their customers without the need to navigate the company’s extensive corporate website.

Agile Brands created a site that explained how the phosphorous reducing improvements would help keep the Cahaba River–Birmingham’s main drinking water source–cleaner and more biologically diverse. The site helps customers understand the link between rates and protecting the environment, while also showcasing SouthWest Water Company’s many volunteer activities, like Adopt-A-Stream.

A traditional media overlay, including direct mail and print advertisements helped promote the new site and convey key messages to the company’s target audience.

Visit CleanerCahaba.info

Helping Launch the Princeton Bariatric Center for Baptist Health Systems

Helping Launch the Princeton Bariatric Center for Baptist Health Systems

When Princeton Baptist Medical Center launched a newly constructed Comprehensive Bariatrics Center, it turned to Agile Brands to help showcase the state-of-the-art facility on the Web.

Recognizing that an advanced weight loss surgical center needed an technologically advanced website, we created one that uses responsive design, which ensures the site will look good on any size screen–from the largest computer display to iPads and other tablets, to the iPhone and Android.

The flexible site features a dramatic photo slider, basic information on the three kinds of surgical procedures, a news and blogging section, and even a promotional slider in which to feature upcoming seminars and free tours of the facility, which are important conversion goals for the client.

Part of the Baptist Health System, Agile Brands is pleased to be associated with Princeton Baptist Medical Center and its exciting new Level-1  Bariatrics Center of Excellence.

Visit PrincetonBariatrics.com

 

 

Supporting Expectant Families for Princeton Women’s Center

Supporting Expectant Families for Princeton Women’s Center

There comes a moment when every expectant Mom suddenly realizes that every decision in your life must now be made with a little one in mind. The first (and one of the most important) decisions involves finding the  hospital where your child’s life will begin.

PrincetonBaby.org was designed to help expectant mothers discover the many benefits of the Personalized Pregnancy Experience at Princeton Baptist Medical Center. Working with talented marketing personnel at Princeton, as well as The Turning Point Group in Houston, Texas, Agile Brands built a site that connects on multiple levels: emotional, rational, and psychological.

Using the latest responsive design techniques, we created a site that manages to present the Web visitor with essential information, patient testimonials and the latest news updates, without becoming cluttered or confusing in any way.

A special mini-slider highlighted upcoming events. Maps and Directions were easy to find and follow, in case a nervous Dad has forgotten the best route to the hospital, and Princeton’s amazing group of doctors and nurses are showcased in a way that helps a Mom-to-be know she can count on them to take her through every step of the process.

 

Making the Case for a Legacy Development: Lane Parke

Making the Case for a Legacy Development: Lane Parke

When a responsible developer wanted nothing more than to re-develop an aging shopping center and apartments in the architecturally distinctive Birmingham, Alabama suburb of Mountain Brook, it soon found itself embroiled in controversy. Working in association with public affairs firm Stephen Bradley & Associates, we created an advocacy site that refuted erroneous claims with a reasonable, fact-based message.

The outcome: a 4-1 vote in favor of the developer’s Planned Unit Development (PUD) Application.

 

 

Smiths Machine: From Beginnings in a Garage to Outer Space

Smiths Machine: From Beginnings in a Garage to Outer Space

Smiths Machine LLC (an Inc. 5000 company) employs over 100 highly skilled workers who provide the kind of state-of-the-art precision and quality that customers in the defense, aerospace and medical industries demand.

Though physically located away from traditional manufacturing corridors, Smiths Machine uses its Web presence to connect with customers, vendors and prospective employees.

Visit SmithsMachine.com

Numismatic News Site for Stack’s Rare Coins

Numismatic News Site for Stack’s Rare Coins

For the nation’s oldest and best numismatic auction house, Agile Brands created a news magazine-style site that featured the latest news regarding the world of numismatics, as well as noteworthy lots from future Stack’s auctions. The firm’s principal also crafted a multi-media marketing strategy to meet Stack’s multiple objectives.

The web presence was a critical part of a larger communication strategy that includes traditional media, Email marketing and branding ahead of a subsequent merger to become Stack’s Bowers Galleries.

 

Turning Opponents Into Converts for Vincent Hills Quarry

Turning Opponents Into Converts for Vincent Hills Quarry

When White Rock Quarries purchased land for a new quarry in Shelby County, Alabama it encountered initial opposition from area residents and some public officials. VincentHills.info was designed to share scientific facts regarding the extraordinary safeguards for quality of life that White Rock had committed to put in place.

Part of a larger advocacy campaign conducted with Stephen Bradley & Associates, the site helped achieve the desired result, a unanimous vote by the Zoning Commission, ratified by the Town Council.

Visit VincentHills.info