Research, in all of its forms, can spell the difference between a campaign that resonates with its target audiences and one that falls flat–whether it’s Google AdWords, a network TV buy, Email marketing, or five million pieces of direct mail.
Through surveys, focus group panels, analytics, statistics and product testing, we can help you continuously hone your results.
Yet, when all is said and done, none of that really separates us from any of a few thousand or so really crack firms who specialize solely in research.
Where the rubber really meets the road is in product development. By which we mean avoiding “product development” altogether by first ensuring that you take care of the far more relevant concept known as “customer development.”
Gone are the days in which the old product development model alone:
- Product Development
- Alpha Test
- Beta Test
produces the results you need at the cost you can afford. Not when every dollar of investment capital (whether yours or someone else’s) is as precious as it is today.
Instead, we prefer to augment that approach with a less familiar Customer Development model (first articulated in these terms by Steven Gary Blank), which more closely conforms to reality in today’s business world.
It replaces the old paradigm with:
- Customer Discovery
- Customer Validation
- Customer Creation
- Company Building
All of which is just a fancier way of saying “make sure you have passengers before you put the horse before the cart.”
The Rest of the Story
Once you know everything you need to know about your market, your product and your target audiences, we can also help you choose the right mix of Internet marketing, Web site design, and social media.
See our portfolio for examples of how we’ve put these ideas to practical use.