Social Media

Social media are older than the cave paintings at Lescaux. But now an explosive new ingredient has been added: the network effect.

The result is an ever-changing landscape of social metaverses, each with its own customs and taboos. To be truly effective, you need an ambassador.

We can help you sort out the key questions:

  • How can social media enhance our marketing effort and our bottom line?
  • Where should we begin?
  • Which social networks are right for my organization?

There’s no shame in needing help with the answers. After all, your focus is on running the business– not keeping up with rapidly evolving ecosystems of social networks.

Our approach?

  • For starters, we keep in mind that the use of social media is not a strategy. It’s a tactic, where the strategy is to build a dynamic community around your brand.
  • Social media can never be a substitute for a quality product. But it can be a new and effective means of reaching customers and keeping them satisfied.
  • Social media, when practiced at its best, isn’t really about your brand, so much as it is about their lives.

But, above all, if social media is not backed up with good old fashioned marketing savvy, it’s likely a waste of money and resources.

Or worse. Recent history is rife with examples of where social media poorly handled represented a marketing liability rather than an asset.

Let us show you how to make it work for you.

The Rest of the Story

Social Media are not the whole enchilada. They need to be integrated with your Web site design, traditional advertising and Internet marketing

See our portfolio for examples of how we’ve made social media work for our clients.