Traditional Advertising

The Internet is the dominant medium of the future. And it’s mightily important to every enterprise today.

But meanwhile, here in the present, traditional media are very much like Mark Twain in May of 1897. The reports of its demise are greatly exaggerated.

So, wouldn’t it be grand if the hard-working folk who help you manage your brand’s online marketing knew their backside from Page Two when it comes to little things like television and radio and print?

Because if you don’t understand that television is all about the viewer seeking closure, or that radio is a hot medium, or that body copy should be in serif type of 11 points or larger, how are you going to master YouTube, podcasts and promotional pdfs?

Our principal ran an agency for 24 years, producing hundreds of ads, spots and collateral pieces that bent the sales curve, or promoted a cause, or helped someone get elected.

The Rest of the Story

Because we are in the 21st century, where only an holistic approach to marketing makes any sense at all, traditional advertising should be fully integrated with your Web site, public relations,  social media and Internet marketing. And, of course, your strategic marketing plan.

That’s why, even if you have an agency with whom you are enjoying a halcyon existence, we’ll speak their language. And work toward the same agreed upon, measurable, goals.

Please view our portfolio for ways we translate theory to reality.