If you hire a professional firm, chances are they are reasonably competent at the fundamentals–the marketing equivalent of blocking and tackling.

Which means it comes down to who is willing to work the hardest to truly understand the target audience.

Here’s why.

The best companies and marketers have long since grasped the essential fact that top-level production values are a force multiplier, delivering dividends many times over their cost of investment.

That means what separates good from great is having a greater depth of understanding of the target audiences–down to the very marrow of their consumer bones.

In many cases, our clients already possess that understanding, and it’s merely an exercise in sussing it out of the various people in various roles who possess it.

Some, who are new to their roles, or whose brands have recently pivoted, may require more help in determining what makes their customers tick.

That’s where research comes in.

Regardless, our firm cannot help (nor will we try) until we have a fulsome frame of reference for your business and your customers, whatever form they may take.

We will rely on you to help us along on that journey, but we also bring a good map and compass.

In the end, what we need most are the things that no one else knows about your business, strategy, category, or competition–the things no amount of our own research can hope to turn up.

Once we have that, we can craft an effective plan, using our process.

It all begins with an Email that gets us started.